A great way to become a better seller of artwork is to go through a challenging purchase in full consciousness, so I like to assign my students the hypothetical challenge of selecting a domestic product that they have never owned and know nothing about. The point of the assignment is to make my students hyper-aware of how they buy, what criteria they use to make their selection, what triggers their purchase, and what they are seeking when they make their decision.
In many cases, my students will realize that what they want from their purchase is an emotion – often, that emotion is confidence or fulfillment. They want to feel happy with their decision; that they paid a fair price and that their product will last....Read more
